Download PDF How to Write Sales Letters That Sell, by Drayton Bird
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How to Write Sales Letters That Sell, by Drayton Bird
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""The ultimate how-to book of direct mail letter writing."" -- Victor Ross, former Chairman, Reader's Digest
- Sales Rank: #1013093 in Books
- Published on: 2003-04-01
- Original language: English
- Number of items: 1
- Dimensions: 9.26" h x .84" w x 6.11" l, 1.07 pounds
- Binding: Paperback
- 309 pages
Review
""If you manage to take on board just half of the suggestions, you will never write a dud sales letter again.""
About the Author
Drayton Bird has over 40 years' experience as a copywriter and creative director. He was VP and Creative Director at Ogilvy and Mather and today runs his own marketing partnership.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Great Book - LOVE IT!
By Ivana
English is NOT my first language so it comes harder for me to write good letters. I needed something that would get more return on the dollar. This was the book I needed.
11 of 11 people found the following review helpful.
Great swipe...
By C.E.
I actually bought this book as an upsell to Bill Glazers excellent book "Outragoeus Marketing" with no expectations either way. Drayton Bird obviously has an excellent reputation so I thought I would have a look. Thankfully, the book proved to better (in my opinion anyway) than Bill Glazer's. I'm at that point now where I have basically read and heard everything there is about copywriting, but this truly was a well written piece of work from a master of the written word. The best thing though, is the letters Drayton provides as examples. These "swipes" are worth 10 x the cost of the book alone. I would say though that to the lay marketer, don't expect anything on long copy sales letters. The sales letters in this book are more so the simple 4 pagers used to sell/prospect for people's products and services, not the long 16 pagers or magalogue style packages many are familiar with for selling information products and supplements. This is a particularly excellent resource if you own or manage a business and are looking at ways to prospect more leads and customers through direct mail. A must read for professional copywriters and business owners at any level!
7 of 7 people found the following review helpful.
First rate book on direct mail letters - especially for house lists
By Loren Woirhaye
This book is not about writing internet letters, emails, or
space ads. It is one of the few books I've read which
is exclusively concerned with direct mail sales letters.
Bird pays special attention to subtleties of the writing
process, of getting the tone and writing voice right. He
admits to being neurotic about his own writing skills, which
is charming because he's without a doubt one of the top
direct marketing guys ever.
If you need to write letters to your existing customers this
could be the most valuable book you could get. If you need
to write online salesletters it won't provide much help
with critical issues like how to write headlines.
No book can cover it all. This is an excellent, specialized
tome on writing the kind of letters that come in an envelope,
perhaps with a brochure and order form. Bird mentions
Gary Halbert's contention that you'll get the best response
with plain-paper envelopes, but doesn't totally agree with
it. Some really good insights here for writing fund-raising
letters.
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