Selasa, 30 Agustus 2011

[I262.Ebook] Ebook Download Handbook of Defence Politics: International and Comparative Perspectives (Routledge International Handbooks)From Routledge

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Issues of defence politics and policy have long been at the forefront of political agendas and defining of international affairs. However, the dramatic changes to the global system that have taken place since the end of the Cold War and parrticularly since the terror attacks on the USA on 11 September 2001 have amplified the world's attention toward political and policy issues of national, regional and global security. The focus of this volume is on examining the fundamental causes of, and defence policy responses to this new 'post-9/11' security environment.

Edited by�Isaiah (Ike) Wilson III and James J. F. Forest of the US Military Academy, West Point, USA, this volume is international in scope, with pieces written by experts in the field, offering a collection of up-to-date and balanced insights on key contemporary issues of concern to defence policymakers. The book will be an invaluable reference tool for academics and students, researchers in international relations, policymakers, media professionals and government officials.

  • Sales Rank: #12304837 in Books
  • Published on: 2009-02-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x .0" w x 6.85" l, .0 pounds
  • Binding: Hardcover
  • 496 pages

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Sabtu, 27 Agustus 2011

[F177.Ebook] Ebook Free The Human Organization: Its Management and Value, by Rensis Likert

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Human Organization: Its Management and Value examines the psychology of people in groups and best ways for management.

  • Sales Rank: #942302 in Books
  • Published on: 1967-06
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 258 pages

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0 of 0 people found the following review helpful.
It's worthy the price.
By sky
It's worthy the price. But the cover of the book is not colorful, it's not like the one shown in the store.

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Selasa, 23 Agustus 2011

[U800.Ebook] Download Ebook Read This If You Want to Take Great Photographs, by Henry Carroll

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Photography is now more popular than ever thanks to the rapid development of digital cameras. Read This If You Want to Take Great Photographs is for this new wave of DSLR dabblers and users of compact system, and bridge cameras. It contains no graphs, no techie diagrams and no camera club jargon. Instead, it inspires readers through iconic images and playful copy packed with hands-on tips.

Split into five sections, the book covers composition, exposure, light, lenses, and seeing. Images taken by master photographers – including Henri Cartier- Bresson, Sebasti�o Salgado, Fay Godwin, and Martin Parr – serve to illustrate points and encourage readers to try out new ideas.

Today's aspiring photographers want immediacy and see photography as an affordable way of expressing themselves quickly and creatively. This book answers that need, teaching readers how to take photographs using professional techniques.

  • Sales Rank: #7987 in Books
  • Brand: Chronicle Books
  • Published on: 2014-03-25
  • Released on: 2014-03-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.88" h x .50" w x 5.75" l, 1.00 pounds
  • Binding: Paperback
  • 128 pages

Review
"Read This If You Want to Take Great Photographs goes beyond typical technical jargon.and should you master.composition, exposure, light, lenses, and seeing you will indeed be making great photographs." - Uncrate

"[Read This If You Want to Take Great Photographs is] easy-to-read [with] vital info for the guy or girl new to their DSLR or compact system camera." - HiConsumption.com

"We've read and studied all the diagrams, manuals and jargon out there for our DSLRs, but none of it is as easy to remember or recall as the information Carroll throws down in this tome. If you're serious about being a better photographer, do what the title of the book tells you to." - Cool Material

"If you have always wanted to take good pictures but shun away from photography books filled with incomprehensible jargon, then this book may be for you." - Design Taxi

"Amateur photographers will love this practical and accessible guide; it will be appreciated by anyone who enjoys photography. Highly recommended." - Library Journal

"Read This If You Want to Take Great Photographs is the perfect quick reference for photographers to toss in their camera bag for a bit of inspiration and reminder of the basics." - GeekDad

About the Author
Henry Carroll studied photography at the Royal College of Art and his work has been featured in a number of international exhibitions and publications. Building on his experience teaching aspiring photographers of all ages, Henry founded frui.co.uk, one of the UK's leading providers of photography holidays and courses. Henry's clear, jargon-free style of teaching has demystified digital photography and inspired thousands to get creative with their cameras.

Most helpful customer reviews

26 of 26 people found the following review helpful.
A very good book for the beginner but not much for anyone over and above that
By Yoda
The back cover of this book has the following description:
“No scary graphs. No techie diagrams. No camera-club jargon. Read this if you want to take great photographs walks you through the fundamentals of composition, exposure, light, lenses and the all-important art of seeing without drowning you in technobabble”.
Does the book fulfill this description? The answer is yes. There is a brief description of the main (and basic) elements of photography such as aperture, shutter speed and ISO along with many photographs that illustrate these concepts well. However, in this reviewer’s opinion, many of the photographs could have been more explicit in that there could have been photographs showing the impact of incremental changes in these on the photograph. For example, a series of photographs of moving objects that show how high shutter speed freezes action and how, as shutter speed is slowed, it is blurred. The same applies for aperture (on depth of field impacts) as well as the impact of higher ISO speeds (on noise). Nevertheless the book does illustrate these concepts fairly well with the included photographs. It’s just that subtleness is lost by looking only at extremes and not incremental minor changes.

The book also discusses well some of the major factors behind composition such as framing (i.e., rule of thirds), symmetry and flow of lines and curves across pictures. However, due to the books very short length, these discussions are very short (2 pages each if the accompanying photograph is included). Again, however, the basics are brought across. The last part of the book focuses on “seeing” as an art. The coverage in this area, as the rest in the book, is again quite short. The basics are brought across again, in a clear and concise manner.

For anyone with an intermediary or advanced knowledge of photography, everything in this book has probably been seen a million times before. Hence for that audience this book would be of very little value. That audience, though, would probably still appreciate many of the photographs in the book. But it should be stressed that this is not the intended audience for the book.

In short, this book is a very good short, concise introduction to photography for the beginner. In about an hour or so of reading that audience can learn more than any other book (this reviewer has seen) for that same time frame. However, to learn more they would have to read other material. For example, on the art of seeing this reviewer would recommend also reading Bryan Peterson’s “Learning to See Creatively: Design, Color and Composition in Photography”. Many of Peterson’s other books would also be of interest (i.e., “Understanding Shutter Speed”).

33 of 36 people found the following review helpful.
The Perfect Little Book for Aspiring Teenage Photographers or Anyone Getting Started!
By Sage Spirit
As both a parent and published pro photographer, I secretly harbor a desire that my kids will one day grow to love photography as much as I do (I may be holding my breath for a long time on this one).

Sure, I’ve taken them on photo-specific excursions hoping to light a fire – and have attempted on numerous occasions to pass on my knowledge and insights. But I might as well be speaking to a brick wall. If you have kids, you probably know what I’m talking about. Try and explain the basic foundation of exposure (the triad of shutter, aperture and ISO) to them for example, and they’ll think you’re speaking Mandarin.

All joking aside, kids always think that they’re experts in every subject – and the last people they want advice from are their parents, regardless of our level of expertise. Often, the best learning comes from outside sources – and many kids are turning to friends, social media (like Instagram or YouTube) to gain much-needed knowledge. That’s not to say that today’s kids can’t learn something from a book that doesn’t have to do with school – as many do enjoy reading.

You could try getting them to read a tried and true photography book like Bryan Peterson’s, “Understanding Exposure” – but truth be told, teenagers really don’t have the patience. It’s a great book for people starting out, but it’s way too technical for today’s kids with short attention spans. Today’s youth are more likely to pick up a copy of “Hunger Games” than any book on photography.

So yesterday I was with my 14-year-old daughter in one of those ultra-hip clothing stores, and saw an intriguing book on the shelf. Like any good father who is utterly obsessed about photography, I purchased it.

It took me about an hour or so to read it from front to back, but I was pretty impressed with the content and format. I’m one of those people that believe that learning never stops – and even well-read individuals can be reminded about the fundamentals every now and then.

I loved the fact that the author comes right out and tells you that the book is not about technical – it has no graphs, no techie diagrams and no camera club jargon. Instead, it’s packed with easy-to-comprehend tips and insights – along with some pretty iconic images (from photographers like Bresson and Salgado) to demonstrate the author’s various points. It is also written in a playful manner and laid out in a minimalistic polished fashion, with almost an Apple aesthetic to it.

The book is split into five short sections, covering composition, exposure, light, lenses and seeing. Concepts like leading lines and rule of thirds are covered, as are often misunderstood topics like depth of field or light quality. But they are explained in a surprisingly simple manner that anyone can understand.

Sure, the book only skims the surface – and maybe the author could have elaborated a bit more on why some of the featured iconic images really work. But he gets his point across in a way that any teenager can understand and appreciate (without being boring). It wasn’t meant to be an in-depth exploration of photography, just a primer that will hopefully plant the seed for future learning. And undoubtedly, your kids will become better photographers from having read this book.

Today’s youth may not be equipped with expensive DSLRs or serious mirrorless cameras (as often their weapon of choice is the iPhone, Android or Polaroid /Fuji Instax Mini), but that doesn’t mean that they don’t have some interest in photography (even if they're taking pictures of their last restaurant meal or their new fingernail polish color, lol).

If you’re looking for a good book that will appeal to your kids yet is chock full of sound photographic advice, this is an excellent choice.

Frankly, this is a fantastic choice for anyone getting started in photography regardless of age, as it really covers the basics in an easy to absorb and fun fashion. I'm always amused by people who downgrade photography book reviews simply because the book doesn't cover every conceivable topic known to man, or it doesn't go deep enough. This book was not meant to accomplish those goals. If you want a boring technical manual - look elsewhere.

It will never replace a book like “Understanding Exposure” – but sometimes you’ve got to take baby steps. Highly recommended!

8 of 8 people found the following review helpful.
Novice or pro can use this book
By Neil The Unreel
Great starter book for anyone who wants to learn HOW to take greater photos. I am a professional industrial photographer and have also photographed sports for decades. I am always looking to improve my craft and this book gave me some great tips. Most of it, I already knew, but the language and presentations make it a great book to start off with. I love the simple language and easy to view diagrams. If you are just starting out, this is an ideal book for you. Even with years under my belt, there were some new things in this book. Best of all, you can make a few notes and take away the essence of this book.

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Kamis, 18 Agustus 2011

[O532.Ebook] PDF Download Pediatric Anesthesiology: A Comprehensive Board Review, by Kai Matthes MD PhD

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Pediatric Anesthesiology: A Comprehensive Board Review is a high-yield, streamlined study aid. It contains more than 800, realistic, multiple-choice questions tailored to the keywords in the outline of the Pediatric Anesthesiology Certification Examination published by the American Board of Anesthesiology (ABA). To maximize reading efficiency, annotated answers are followed by bulleted key facts and key references. With this book as guide, readers will be able to efficiently prepare for the written primary certification pediatric anesthesiology board exam.
This online version allows access to the full content of the textbook, provides links from all references through to primary research journal articles, allows full text searches and access to the figures that can be downloaded for PowerPoint presentations.

  • Sales Rank: #229084 in eBooks
  • Published on: 2015-09-08
  • Released on: 2015-09-08
  • Format: Kindle eBook

Review

"This book helps you to prepare for the examination that will enable you to pass it successfully and get you board-certified." -- Nano Khilnani, BizIndiaBook Review


About the Author

KM: Associate in Perioperative Anesthesia, Boston Children's Hospital, Harvard Medical School; AL: Assistant in Perioperative Anesthesia, Boston Children's Hospital, Harvard Medical School; EW: Assistant Professor of Anesthesiology, Stanford University School of Medicine. TAA: Instructor in Anesthesia, Massachusetts General Hospital, Harvard Medical School.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Excellent and thorough pediatric anesthesia review book.
By Gill
Excellent pediatric anesthesia review book for the medical student, pediatrician, CRNA, anesthesia resident, pediatric anesthesia fellow, and pediatric anesthesia staff physician. This is a very thorough book with 600 questions and explanations. It will become the 'go to' study guide for the pediatric anesthesia board exam.

1 of 1 people found the following review helpful.
relevant with excellent explanations. Seems high quality work and exactly what ...
By Carrie Jane
I have just received this book before the pedi anesthesia boards. I have not completed the entire book yet but so far the questions appear updated, relevant with excellent explanations. Seems high quality work and exactly what you need for the boards.

1 of 1 people found the following review helpful.
Comprehensive pediatric anesthesia review
By Jim Robins
Wow. More than 700 pages of pediatric anesthesia questions and answers. Very comprehensive. Perfect for virtually all levels of knowledge from med student to staff. Appears to cover all of the pedi anes board topics.

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Selasa, 16 Agustus 2011

[P826.Ebook] PDF Ebook Calf Rearing: A Practical Guide, by John Moran

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Calf Rearing: A Practical Guide, by John Moran

Calf Rearing is recognised as one of the most informative and accessible guides on the subject, covering growth, nutrition, health and behaviour, with descriptions of various calf raising systems and facilities.
John Moran, an expert in the field, also gives considerable coverage to calf welfare, post weaning management and calf communication. Practical economic information on feedstuffs, labour requirements and losses is provided to assist producers in selecting the most appropriate calf rearing system for their farms.

  • Sales Rank: #2462617 in eBooks
  • Published on: 2002-10-23
  • Released on: 2002-10-23
  • Format: Kindle eBook

About the Author
John Moran is a consultant with Profitable Dairy Systems, located in Kyabram, Victoria. His specialist fields include dairy production, ruminant nutrition, calf and heifer rearing, forage conservation and whole farm business management. In 2013, he was appointed as the Coordinator of the Asia Dairy Network, an international agency position to facilitate communication and collaboration of dairy industries from 15 countries throughout South and East Asia. Since 1999, he has initiated and conducted training programs on small holder dairy production to farmers, advisers and policy makers in Indonesia, Malaysia, Thailand, Vietnam, China, Pakistan, Sri Lanka and East Timor. His books include Tropical Dairy Farming, Calf Rearing, Heifer Rearing and Forage Conservation, and he has also published more than 200 research and extension articles and written several farmer manuals on cattle nutrition.

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Senin, 15 Agustus 2011

[L487.Ebook] Free Ebook Readicide: How Schools Are Killing Reading and What You Can Do about It (Paperback) - Common, by Foreword

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Readicide: How Schools Are Killing Reading and What You Can Do about It (Paperback) - Common, by Foreword

"Read-i-cide"" n: The systematic killing of the love of reading, often exacerbated by the inane, mind-numbing practices found in schools. " Reading is dying in our schools. Educators are familiar with many of the factors that have contributed to the decline--poverty, second-language issues, and the ever-expanding choices of electronic entertainment. In this provocative new book, Kelly Gallagher su...

  • Sales Rank: #7368055 in Books
  • Published on: 2009
  • Number of items: 2
  • Binding: Paperback
  • 150 pages

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Minggu, 14 Agustus 2011

[R762.Ebook] Ebook Free Bono: In Conversation with Michka Assayas, by Michka Assayas

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Bono: In Conversation with Michka Assayas, by Michka Assayas

For the first time ever, Bono--the biggest rock star in the world--tells his life story.

Bono's career is unlike any other in rock history. As the lead singer of U2, Bono has sold 130 million albums, won fourteen Grammys, and played numerous sold-out world tours, but he has also lobbied and worked with world leaders from Bill Clinton and George W. Bush to Nelson Mandela on debt relief, AIDS, and other critical global issues. He has collaborated with the same musicians for nearly three decades and has been married to his childhood sweetheart since 1982. His life, at all turns, resists the rock star clichés.

In a series of intimate conversations with his friend Michka Assayas, a music journalist who has been with the band since the very beginning, Bono reflects on his transformation from the extrovert singer of a small Irish post-punk band into one of the most famous individuals in the world; and from an international celebrity to an influential spokesperson for the Third World. He speaks candidly about his faith, family, commitment, influences, service, and passion. Bono: A Self-Portrait in Conversation is the closest we will come, for now, to a memoir from the iconic frontman of U2.

  • Sales Rank: #1046189 in Books
  • Brand: Brand: Riverhead Hardcover
  • Published on: 2005-04-21
  • Released on: 2005-04-21
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.26" h x .80" w x 6.30" l,
  • Binding: Hardcover
  • 323 pages
Features
  • Used Book in Good Condition

From Publishers Weekly
U2 vocalist, celebrity activist and one of the world's most outsized rock stars, Bono symbolically takes off his habitual shades to reveal the relatively normal guy behind the flashy (and occasionally bombastic) public persona in this series of wide-ranging conversations. Readers familiar with the Irish singer won't be surprised that he comes off as both earnest and quick minded, but the book's long-form q&a format also reveals an acerbic sense of humor and genuine humility. Topics shift and flow in a fairly nonlinear fashion; anecdotes jump around from 1979 to 1998, from Dublin to Africa, from music to father-son relationships. Presuming that most readers are intimate with U2's history and discography, interviewer Assayas gives little background information other than the dates and location of each discussion. The lack of context or clear chronology is at times frustrating, but Assayas, a French journalist and longtime friend of the group, compensates by steering the conversations into difficult territory: politics, religion and the personal dynamics of a successful rock band. This is sure to appeal to completists; more casual fans may snap it up after seeing one of U2's forthcoming concerts for their album How to Dismantle an Atomic Bomb. Agent, Ed Victor. (Apr. 21)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
...this book will be appreciated by U2 devotees. And even non-fans will find inspiration in Bono's passion for living. -- People, April 25, 2005

About the Author
Michka Assayas is a music journalist and novelist who lives and works in Paris. He met Bono in London in 1980, and was the first journalist to champion U2 outside Ireland and the United Kingdom. Michka and Bono have spent the last two years putting this book together at Bono's home in Dublin, and in Paris, Bologna, and on the French Riviera.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Fantastic!
By MD
Even if it was published in 2004, the information is relevant. I enjoyed the interview format and the way the author would not let Bono stray away. There's a chapter near the end where Bono predicts the future of music and I found myself laughing at how accurate his predictions were. His passion for Africa is very well explored. Some may think it took much space in the book, but hey! that's his cause. As he self-describes, he's a "Rock Star with a Cause." I admire him for taking a cause so seriously and working so hard for it. It's more than what I do, and more than what most people around me can brag about.
Whether you are a U2 fan or not, the book is worth reading.

1 of 1 people found the following review helpful.
Read it slow; it is thought provoking.
By Beth Paddock
I enjoyed this book immensely but it did take me a month to read it. It was a book I needed to read, then put down, etc. rather than a quick read cover to cover, just due to the high energy the interviews had & it was thought provoking. I recommend it for any music lover!

0 of 0 people found the following review helpful.
Bono Interview
By Pleased with my Purchase
Buy it! Its well worth the money and the honesty this man pours out in the pages is well worth the time spent reading it. I love Bono. He is a passion in my life, his music and his incredible open heart. He has taught me so much in the way of learning about others lives and helping instead of needing for myself. If everyone could just do more to help others, I think this world would be a great place for EVERYONE. And I think Bono is a real asset in making others see this. The book was pure and honest, and I liked how it opened my eyes to things I really didnt know about Bono and how he feels.

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Senin, 01 Agustus 2011

[L158.Ebook] Download PDF What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (Marketing/Sales/Advertising & Promot

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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (Marketing/Sales/Advertising & Promot

Build better relationships and Sell More Effectively With a Powerful SALES STORY

“Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers―purely a left brain exercise, which turns buyers off. This book explains a better way.”
―John Burke, Group Vice President, Oracle Corporation

“Forget music, a great story has charm to soothe the savage beast and win over the most challenging customer. And one of the best guides in crafting it, feeling it, and telling it is What Great Salespeople Do. A must-read for anyone seeking to influence another human being.”
―Mark Goulston, M.D., author of the #1 international bestseller Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

“Good salespeople tell stories that inform prospects; great salespeople tell stories that persuade prospects. This book reveals what salespeople need to do to become persuasive story sellers.”
―Gerhard Gschwandtner, publisher of Selling Power

“This book breaks the paradigm. It really works miracles!”
―David R. Hibbard, President, Dialexis Inc™

“What Great Salespeople Do humanizes the sales process.”
―Kevin Popovic, founder, Ideahaus®

“Mike and Ben have translated what therapists have known for years into a business solution―utilizing and developing one’s Emotional Intelligence to engage and lessen the defenses of others. What Great Salespeople Do is a step-by-step manual on how to use compelling storytelling to masterfully engage others and make their organizations great.”
―Christine Miles, M.S., Psychological Services, Executive Coach, Miles Consulting LLC

About the Book:

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

Top-performing salespeople have always had a knack for forging connections and building relationships with buyers. Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn.

The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework―helping you break down barriers, build trust, forge meaningful relationships, and win more customers. This book teaches you how to:

  • Relax a buyer’s skepticism while activating the part of his or her brain where trust is formed and connections are forged
  • Use the power of story to influence buyers to change
  • Make your ideas, beliefs, and experiences “storiable” using a proven story structure
  • Build a personal inventory of stories to use throughout your sales cycle
  • Tell your stories with authenticity and real passion
  • Use empathic listening to get others to reveal themselves
  • Incorporate storytelling and empathic listening to achieve collaborative conversations with buyers

Breakthroughs in neuroscience have determined that people don’t make decisions solely on the basis of logic; in fact, emotions play the dominant role in most decision-making processes. What Great Salespeople Do gives you the tools and techniques to influence change and win more sales.

  • Sales Rank: #64171 in Books
  • Brand: McGraw-Hill
  • Published on: 2012-01-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .90" w x 6.50" l, 1.15 pounds
  • Binding: Hardcover
  • 256 pages
Features
  • McGraw-Hill

About the Author

Michael Bosworth and Ben Zoldan have been collaborators for more than a decade, training tens of thousands of salespeople. They cofounded Story Leaders, LLC, a training firm focused on improving the performance of salespeople. Previously, Michael founded two of the most successful firms in the sales training industry: Solution Selling and CustomerCentric Selling. Ben has worked in the sales industry for nearly 20 years. Prior to joining Mike as a principal consultant with CustomerCentric Selling, Ben was a top-performing salesperson and a senior sales executive.

Most helpful customer reviews

11 of 11 people found the following review helpful.
A good book or a great pitch?
By Megan Vick
Decent book. I've been in sales since the age of 16. At the beginning, I completely bought into the concept of relationship selling because that's what I've always done. It was great seeing/learning that being non-"salesy" is exactly what sells more than a traditional salesperson.

However, about halfway through the book, I realized the authors wrote this book to justify to their current clients that they were wrong about their previous sales training methods. This book is there way of saying, "Hey, we were wrong, but look at all this research we did. Now, we know we're right and we want you to pay for all your sales people to go through new training with us again."

All in all - a great book for those afraid of being salespeople (we are all salespeople in some way) and a great book to get your mind away from the traditional fact-regurgitation sales pitch.

7 of 7 people found the following review helpful.
Paradigm Shattering
By DavidZahn
There are people who take the thoughts of others and polish them up and sell to others and make a living at it. Then there are others who are able to see what is missing and rush to fill it and take the rest of us on their shoulders to greater heights. The authors are clearly in the second group. Mike and Ben take a subject that has been dissected, analyzed, assessed, observed, commented on, critiqued, etc. ad nauseum (by them as well as others)- and absolutely uncover truths and insights that elude most of us. Having had the experience of collecting a library of books, articles, websites, speaker notes and the like - I was confident that there was nothing "new under the sun" when it came to selling skills and training on selling. Alas, I was mistaken (though no longer!).

This book takes insights, findings, research, and skills used by other disciplines and applies it to the fields of selling and buying in an innovative way - but never talks "down" to the reader and does not aim too high so that it no longer is an easy read. Written in a very accessible and conversational way, this is one book that I have already highlighted, dog-eared, and purchased for others to read. My excitement at having Mike and Ben open my eyes so that I could see what has always been before me is immense.

I highly endorse this book and would recommend it for any and every executive, sales professional, or student looking to enter sales.

0 of 0 people found the following review helpful.
Selling is neither logical, linear, or predictable, but here is the next best thing!
By James E Brush
When Michael Bosworth worked at Xerox, so did I. We were both trained with program called PSS, which stood for Professional Selling Skills. The course was based on study which was designed to determine why 20. percent of the sale force created 80 percent of the revenue. I believe, forty years later we are still trying to solve that problem.
During those 40 years Michael has written 3 books and taught countless course in an effort to provide a selling methodology and techniques that is in step with the way people prefer to buy. His latest "the Science of Selling Through Emotional Connection.... ," is excellent, innovative, and timely. He provides two creative pathways to understanding why we are feeling creatures before we are thinking creatures, specifically neuroscience, and storytelling and tending. The book is both insightful and practical and I sincerely hope you'll find as much value in reading book and applying the technics

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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (Marketing/Sales/Advertising & Promot PDF
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (Marketing/Sales/Advertising & Promot PDF